![]() Bottles are then cleaned, refilled, and rebranded with a fresh label.Ĭonsumers pay indirect deposits on bottles by receiving a discount on their next purchase when they return an empty bottle to a store. Coca-Cola takes the multi-branded mix of bottles back to a bottling facility where paper labels are washed off. How it worksĬonsumers return empty bottles to retailers who store them and then give them back to Coca-Cola upon delivery of a new order. It means that rather than just focusing on how to deal with recoverable material turning into waste, we work to keep that packaging in use for as long as possible. The Universal Bottle is an example of ‘upstream innovation’ - tracing a problem back to its root cause and tackling it there. Addressing this tsunami of single-use plastic requires much more than better material recycling. In 2017, a million bottles were bought every minute across the world, and even though a significant proportion of PET bottles are collected and recycled, most are thrown away after one use. Why it’s an example of the circular economyĪ plastic bottle washed up on a distant beach has become the iconic symbol of a plastic packaging system that is seriously unwell.
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